The Digital Marketing Manager will be responsible for executing organic and paid media efforts, email communications, and website updates. This position helps implement strategic and tactical B2B digital marketing programs at a segment and business level to help the organization realize its business objectives. This role requires a combination of data analysis, creative execution, and growth marketing to create “winning� digital marketing programs across search, social, email, and web.
Responsibilities will include:
Design and implement search and social efforts directing quality traffic to the company website in line with business goals and objectives.
Build email communications in line with best practices and business objectives
Update the website in conjunction with content, campaign, and business objectives
Plan, execute, and measure digital experiments and conversion tests
Evaluate data at tactic, audience, and segment levels to optimize spend and marketing performance
Develop and maintain informative reports that track campaign metrics and present them to internal stakeholders along with actionable recommendations
Stay current with current and emerging technologies and trends in SEM and paid media, providing thought leadership and perspective for adoption where appropriate.
Collaborate with internal teams to create landing pages and optimize user experience
Qualifications:
Bachelor’s degree in a related field
Minimum of 4 years of digital marketing experience in a full-time role
Solid knowledge of Google GA4, Google Ads, LinkedIn Ads Campaign Manager, and other management/measurement tools as well as campaign functionality within Microsoft Dynamics and MailChimp
Strong project management skills, with the ability to prioritize and manage multiple campaigns simultaneously.
A self-starter with the initiative and ability to think commercially as well as creatively.
You would need to be adaptable, dynamic, and results-driven and be comfortable working independently while collaborating with the team on varying tasks.
Excellent interpersonal and communication skills with the ability to build strong relationships with stakeholders across various business functions.
Submitted – 05/08/2025#zip