The Director of Development & Marketing is responsible for building a comprehensive marketing and development plan, collateral, digital media strategy, and managing the day-to-day marketing. Key elements include donor acquisition and fundraising, events, an annual giving program, major gifts from individuals, and corporate and foundation giving. This position will manage the planning and implementation of marketing and branding efforts and will contribute to grant writing and reporting. The Director of Development & Marketing will be responsible for creating an expense and revenue budget for development activities. The Director of Development & Marketing will oversee and execute ongoing fundraising efforts and any capital campaign efforts. The Director of Development & Marketing will adopt an in-house model to train and maintain a staff of approximately 6 volunteers to assist in specific development tasks and manage and evaluate these volunteers.
DEVELOPMENT
- Develop a comprehensive fundraising strategy.
- Charged with increasing annual giving, building relationships with existing and new corporate partners, implementing legacy giving and planned giving, and deepening our engagement in the community.
- Responsible for donor stewardship, managing gift entry and acknowledgment, and the database.
- Management and donor research.
- Research new fundraising revenue sources, including local, state, foundations, and national grant opportunities.
- Commitment to accountability, measuring outcomes, and creating results-oriented fundraising and communications culture.
- Develop, execute, sustain, and evaluate PAVE Program.
- Lead & coordinate anniversary activities and other milestone anniversaries as indicated.
- Manages volunteer program; recruits, trains, engages, and recognizes individual volunteers and groups. Provides on-site guidance for work groups and individuals, as well as volunteer-led events.
- Coordinates in-kind donations, working with in-kind donors to receive as well as solicit donations for various programs
MARKETING
- Develop, implement, and evaluate marketing strategies
- Oversee the brand in all communications, including website, social media, electronic and print communications
- Evaluate strategies for new marketing and outreach opportunities.
- Manage newsletter development and distribution. Maintain, update, and disseminate agency brochures.
- Coordinate and plan the annual “Teddy Bear Breakfast”.
- Coordinate and lead in partnerships with the staff team, the yearly Holiday Giving Program for clients
- Works in collaboration with staff to plan and execute Domestic Violence Awareness Month, Sexual Assault Awareness Month, and Teen Dating Violence Awareness Month events
- Manages the upkeep and updating of websites contents
MINIMUM QUALIFICATIONS
- Bachelor’s degree in marketing, communications, or related field; master’s degree preferred.
- 5 years’ experience in development and/or direct marketing with expertise in both digital marketing and nonprofit fundraising or programming.
- Demonstrated ability to write and develop creative content that targets a variety of audiences.
- Grant writing experience. Knowledge of and skills in writing succinctly with excellent grammar, spelling, and proofreading.
- Proficient in working with marketing and design software and donor database software.
- Commitment to professional development, striving to maintain best practices in digital marketing and development management.
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