Job Summary:

The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns.

Supervisory Responsibilities:

Recruits, interviews, hires, and trains new staff in the department.
Oversees the daily workflow of the department.
Provides constructive and timely performance evaluations.
Handles discipline and termination of employees in accordance with company policy.

Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
Conducts pricing research and analysis to ensure competitive product and service pricing.
Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
Analyzes and evaluates financial aspects of product development.
Collaborates in the development of new products.
Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
Collaborates, participates in, and coordinates promotional activities or trade shows.
Negotiates contracts for services needed to execute a marketing strategy.
Performs other duties as assigned.

Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Ability to create, implement, and monitor budgets.
Thorough understanding of principles and methods used to promote, display, and sell products and services.
Proficient with Microsoft Office Suite & Adobe Creative Crowd or related software.

Bachelor’s degree in Business, Marketing or related field required; Master’s degree preferred.
At least three years of experience in a management/supervisory position.
Experience in a nonprofit, school system, or government agency preferred?

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